Case Study
Case Study: Transforming a start-up business, creating a new sales function
Client: Financial Services Provider
Challenge
As the client was in the early stages of ‘start-up’ they lacked a dedicated sales function, facing challenges of limited sales expertise and undefined sales processes. Their aim was to build a robust sales function from scratch to attract sustainable new business.
Solution
Real Tonic collaborated with the leadership team to deliver a tailored solution to achieve their goal of having a robust sales function in place. Real Tonic helped recruit and train sales professionals and delivered a bespoke set of sales processes to support new business.
Additionally Real Tonic implemented performance measurement with an aligned incentive structure fostering a sales mindset through workshops, promoting collaboration, knowledge sharing and a customer-centric approach.
Results
The new sales function led to a 30% increase in new sales revenue within the first five months of partnering with Real Tonic. The company was securing more accounts and attracting higher-value clients by the end of the first twelve months.
Additionally, the cultural transformation fostered collaboration and customer-focused outcomes, enhancing satisfaction and long-term client relationships.