Case Study
Case Study: Sales Director as a Service
Client: Marketing Agency
Challenge
The client faced challenges in scaling and managing sales operations due to reliance on reactive growth and ambitious new targets. Despite having a sales team, they lacked the expertise and strategic direction required for a proactive approach to deliver new ambitious growth targets. They recognised the need for an experienced sales leader, however hiring a full-time director was financially challenging at the time.
Solution
Real Tonic first assessed the company's existing sales processes, sales strategies and the dynamics of the sales team before creating a tailored sales plan that addressed key areas for improvement and growth.
As a result, Real Tonic refined sales processes with the inclusion of sales automation tools, provided clear direction on how to best manage the sales pipeline, introduced targeted sales training programs and eventually helped create a culture of accountability.
Results
The company achieved a 30% increase in new sales revenue within the first six months of partnering with Real Tonic. The sales team became more focused and aligned, resulting in increased sales opportunities, higher win rates, and larger deal sizes.