
Case Study

Case Study: Sales Training
Client: Law Firm
Challenge
The client had solid expertise and a strong client base but had an issue with new business revenue generation largely because they struggled to convert leads into paying customers.

Solution
Real Tonic reviewed the company’s approach to lead conversion and created a tailored training program including effective sales techniques, building rapport, overcoming objections and closing deals.
Real Tonic delivered a combination of interactive workshops, role-playing exercises, and individual coaching sessions to ensure the sales team understood and implemented the strategies effectively by emphasising the importance of effective communication, active listening and relationship building.

Results
The company achieved a 50% increase in conversion rate on average within the first 3 months of partnering with Real Tonic. The program boosted the sales team’s confidence specifically in objection handling and closing, resulting in a more refined sales approach, successful engagements and increased revenue.